5 Ways Emotional AI can Improve Businesses & Customer Experience

September 11, 2021
Sore owner and customer smiling at the pay counter

Every day, we use Artificial Intelligence (AI) to help us accomplish tasks more efficiently and thoroughly. From the moment you wake up to the moment you are ready for bed, your smartphone is there with a reminder of what’s on your schedule for the day. AI is the core of every business industry, whether it’s engineering, robotics, or software development learning where one can get a chance to take online coding bootcamps, AI has its applications everywhere. And in between those moments, it’s like magic: an app automatically pings you if someone has mentioned something about you on social media so that you can respond quickly. As it turns out, emotional intelligence (EI) is just as important as IQ and other factors when it comes to navigating business successfully; EI predicts success better than IQ does alone!

Black portable smart speaker

Voice AI Speaker

One of the biggest benefits provided by AI to a business is the ability to analyze and improve data. The machine learning algorithm is able to identify patterns and predict changes in data. This allows for continuous improvement of the business models. It also provides information about customers to improve their experience.

This blog post will explore how emotional artificial intelligence (AI) can benefit companies and customers by improving customer experience.

1. Emotional AI can help businesses to identify the emotional state of customers.

Emotion AI can help businesses and brands provide a more personalized customer experience by identifying the emotional state of customers. This helps decide what to offer and chooses how to respond, ensuring that an appropriate reaction is given at any given time. The ability to read facial expressions in real-time during a conversation might help you gauge your customer’s current state of mind even before communicating what’s on their minds. Asking them something like “Is everything okay?” or “Can I do anything for you?” could get at the root of what’s bothering them without them even having to say it.

This technology improves automated responses since it has access to crucial emotions like anger, frustration, joy, etc. We can anticipate questions or concerns before being asked, making better decisions about our actions moving forward.

2. AI can be used for customer service, such as identifying when a customer is frustrated and needs help.

AI can help businesses gather feedback from their customers more quickly and efficiently than before, so they know what people think of them at any given time. This is especially critical when a customer has brought an issue or concern to your attention via social media—you need to be able to handle that as soon as you see the post!

3. Emotional AI can provide businesses with customer insights to increase satisfaction.

While conducting research is always a good way to get information about your market, sometimes it can be difficult for businesses working in multiple areas and with many different focuses to understand what the trends are when it comes to consumer behavior and satisfaction. Businesses need AI that listens in and tells them how people feel about their overall product offering or customer service experience to make improvements.

The problem with human-run focus groups is that participants can often be dishonest or shy away from giving their genuine feelings about a certain product, which can result in inaccurate data when it comes to understanding what people really feel. Emotional AI listens for emotional cues and inflections, taking all of the information it gleans from real-time voice samples and compiles it into easily digestible reports that businesses can use as ammunition for the next steps they should take for their company.

Man using his phone in a cafe

A man using his phone in a cafe

4. Offering customer service representatives who are “pleasant.”

Let’s admit it: customer service representatives can’t be “on” all of the time. Everyone has had a negative experience that caused them to “quit” the firm they were communicating with at the time. The advantage of AI, on the other hand, is that it is unaffected by emotions. Even though it can develop emotional intelligence, it does not get bothered or frustrated like us humans. So this gives an advantage to the company that their agents will always be composed which makes their customers happy.

5. Emotional Intelligence AI software can help prevent frauds

By detecting emotions in real-time through voice analysis (like the tone of voice), AI software works better than other types of analytics for anticipating possible issues.  For example, fraud prevention because human agents give away clues about whether someone’s words are deceptive or not.

White AI robot standing near luggage bags

Smart Robot in front of a store

The benefits of emotional AI include improved customer service, accurate predictions, and increased engagement. This is an opportunity for businesses to create personalized experiences and content like newsletters tailored to each individual’s preferences. It also opens up possibilities for automated responses by anticipating questions or concerns before asking and provide solutions on-demand at any time. These technologies can improve marketing efforts by understanding how people feel about their products. Also prevents relying on traditional surveys that measure attitudes but not feelings toward specific interactions with brands over time. It may also improve customer service by learning how customers feel about their interactions with a company for improved assistance.

Related article: Future Of Facial Recognition Technology

Author’s Bio:

Hafsa Jabeen is a passionate content creator who writes based on correct fact-checking, current trends, and smart analysis. Her articles help her audience stay updated with the latest market information. Also, providing them with the necessary knowledge of various niches.